Today is an exciting day for GE as we announced the new brand names for our three planned future companies: GE HealthCare, GE Vernova, and GE Aerospace .
Click on the image above to watch a 30-second video introducing the new brands.
This announcement builds on more than six months of work, thousands of conversations with customers, employees, and investors, and began without any preconceived ideas beyond setting up our planned future businesses for success. We are excited about the outcome, and confident that it enables the very best of the GE brand to live on, while signaling a new beginning for each company.
To learn more about how these names were chosen and what they represent, I encourage you to watch this video with our CEO Larry Culp, and Linda Boff, GE’s Chief Marketing Officer.